Client: Dialogo Assicurazioni
Project: SEO + landing page testing + blog design / publishing / marketing (Italian) + social media marketing + viral videos + brand reputation management + online press office

Blog URL: www.dialogoaperto.it
Facebook user: www.facebook.com/dialogo
Facebook Fan page: www.facebook.com/dialogo-assicurazioni
Twitter: twitter.com/dialogoaperto
Youtube channel: www.youtube.com/dialogoassicurazioni
Yahoo! Answers: profiles.yahoo.com/dialogoassicurazioni
Dialogo Digital Brief: www.dialogodigitalbrief.it

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Client notes: Dialogo Assicurazioni is a direct, online car insurance operating on the Italian market. Dialogo Assicurazioni is part of one of the strongest insurance groups in Italy, Fondiaria SAI.

Project Notes: Global Search Interactive designed and developed for Dialogo Assicurazioni a sound and integrated online interactive strategy. After the first technical activities, that included a SEO assessment of the company site and a landing page testing activity on the main commercial offer landing pages, Global Search Interactive designed and developed the blog Dialogo Aperto, as well as profiles on Facebook, Twitter, YouTube, Yahoo! Answers and other social media networks, where editorial planning and content publishing are taken care of and managed by the Global Search Interactive team.

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Among the several activities aimed to engage with Dialogo Assicurazioni’s online audience, Global Search Interactive designed, implemented and orchestrated a user generated content campaign, launching Dialogo Digital Brief, a successful online contest run at Zooppa.com, the user-generated-advertising platform, where users produced for Dialogo Assicurazioni online videos on road safety, web banner to promote the Dialogo offer, and ideas on how the future new Dialogo website should be. The videos generated by the web users has been used as optimized multimedia content also for blog publishing and social media viral distribution.

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Among the several social media marketing activities managed by Global Search Interactive for Dialogo Assicurazioni is the day-by-day monitoring and interaction with the community of users at Yahoo! Answers, where “Dialogo Aperto” answers daily to several questions about car insurance. The Yahoo! Answers initiative proved to be very successful as Dialogo Aperto has a high percentage of “best answers” voted by the users, and ignited a further lead acquisition channel that has been providing a good conversion rate.

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Global Search Interactive has been providing also online press office services to Dialogo Assicurazioni, serving the client with a regular schedule of online press releases optimized for search engines and virally distributed on the web. Last but not least, the GSI team designed and developed a Brand Reputation Management platform, used to monitor and act on online conversations related to Dialogo Assicurazioni.

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