^[1]It is very hard not to quote one of the best powerpoint presentations I came across in the last years, both in terms of content and design – so here we are, introducing The Economist, and one of their latest public presentations on Slideshare ^[2], on the hot topic of Advertising (both on and off line) on the edge.

The edge of what? Obviously, the edge of recession – but in a more subtle way (not so subtle, actually) we are talking here about the edge of comprehension of the real potential of online marketing when it comes to branding, and also the edge of the cliff where all the marketers fall when it comes to adhere to marketing stereotypes that are so…. 1.0!

Enjoy the presentation, this is also a great case of the month for Global Search Interactive, and a very good benchmark on powerpoint design for me – stay tuned, I might share soon some entertaining ideas on powerpoint presentations too (my next keynote presentation for the Search Congress in Barcelona ^[3], on January 29 at the end of this month?).