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SEMPO Italy ^[2], the Italian Working Group of the Search Engine Marketing Professional Organization to which I proudly belong and serve as Board of Directors member ^[3], is finally going public in Italy with a bold move.

After few sporadic public appearances over this last year, mostly search marketing presentation from myself and fellow SEMPO Italia friends Marco Loguercio ^[4] and Miriam Bertoli ^[5] at online and interactive events across Italy, tomorrow SEMPO Italia will offer a free full day of search marketing workshop in the frame of the big double event ExpoComm Italia ^[6] / Broadband Business Forum ^[7] in Rome, Italy.

^[8]SEMPO Italia’s search marketing workshop will take place during the entire day tomorrow December 2, 2008, starting at 10 am and closing at 5.30 pm with a search networking party. Top Italian search marketers will be sharing their search knowledge with the audience talking about basics and advanced topics of search, and running also “site clinic” sessions with the participants in the audience.

Topics of the SEMPO Italia Search Marketing Workshop, moderated by Nereo Sciutto ^[9] (WebRanking), will be: Basics of Search Engine Optimization (Sante Achille ^[10], Sintesi), Basic of paid search (Daniela Trifone ^[11], SEMS), Copywriting for search engines (Marco Conte ^[12], TSW), Search 3.0, blogs e social media (this would be my presentation for tomorrow), and Web Analytic (Nicola Tanzini ^[13], InTarget.net).

Following the full day of search workshop SEMPO Italia will throw a networking party with the italian search industry – undisclosed guests are expected, and I will surely blog some more about this event.

For more info on the SEMPO Italia Search Workshop of December 2, 2008, please refer to the SEMPO Italia blog ^[2].

See you in Rome tomorrow for the workshop or the after-party!