^[1]I have been advocating the adoption of social media policies for a while, first of all with clients, then also presenting and discussing the topic at the top international search and social media marketing conference around Europe, such as SMX Stockholm ^[2] (Sweden), Web Congress Malaga ^[3] (Spain), DM10 Digital Markedsføring 2010 ^[4] (Denmark) and, more recently, Search Engine Strategies London ^[5] (UK).

The content of my presentations at the different events changes according the time I have for my presentation, but the core of the research, methodology and messaging about the creation and release of a corporate social media policy for employees is pretty much the same as the one you can find in the presentation here below from International Search Summit London 2010 ^[6], hosted at my Slideshare account ^[7]. This is also the most complete presentation I did on the social media policy topic to date, spinning the topic off a Facebook Marketing session.

Since I had a full half hour for my presentation at ISS London, I could have talked in details about social media policies, including the following scenarios:

• understanding the risks of brand exposure and reputation on social media networks
• all the reasons why you can get banned on Facebook and get your account revoked
• what if your company gets a social media corporate account banned or revoked?
• why companies need a social media policy
• where the social media policy should apply and to whom
• classic corporate social media policies
• benchmark on the best corporate social media policies
• how to build a social media policy
• inspirations for social media policies: bloggers’ code of conduct and blogosphere ethics
• social media networks rules of engagement
• social media don’ts and best practices for Facebook, Twitter, Yahoo! Answers, YouTube, Digg and FriendFeed
• final case history from the Italian firm Telepass, one of the latest clients at Global Search Interactive: Telepass’ social media policy + company guidelines for employees’ engagement in online conversations.

Have you company already issued a social media policy? What is your experience on the topic? Please share your comments.