Posts Tagged ‘efluencers’
tags:
4P social media marketing, ClickZ, Cluetrain Manifesto, content curation, content strategy, digital rights, editorial plan, editorial team, efluencers, engaging content, KLM, Lee Odden, social media, Social media conversations, Social Media Economy Days, social media engagement, Social Media Examiner, social media marketing, social media performance, social media policy, social media resources, social media targeting, UNmarketing
categories:
case of the month, conferences, knowledge sharing, news, social media marketing
What is the Best Content for Social Media?
What is the best content for social media? This is the question that I’ve been asked to respond to at the recent Social Media Economy Days event in Munich, Germany. I was scheduled as speaker on day 1 but unfortunately I missed my flight and it was difficult for the organizers to arrange a change in the agenda – so I ended up not giving the presentation, after working hard on it. But – since it is now ready, let’s share it! Here is my Social Media Economy Days presentation for everybody to enjoy!
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tags:
4 Ps of Social Media Marketing, community, community leaders, creative content production, creative content production capabilities, creative copywriting, Dancing Guy, Dancing Guy video, e-fluencers, efluencers, Global Search Interactive, in-house resources, inspirational, Long Tail, online conversations, passion, patience, perseverance, persistence, privacy issues on social networks, proactivity, publishing schedule, quality content, RSS aggregators, Santigold, Sasquatch Music Festival, Seth Godin, social media marketing agency, social media marketing campaigns, social media networks, social media projects, social media strategy, social networks, social web, targeted social media marketing campaign, Unstoppable, viral video, viral wave, YouTube
categories:
case of the month, networking, news, social media marketing, strange web
Dancing Guy: Persistence is Key to Success on Social Media Networks
The first time I saw the video of the Dancing Guy at the Sasquatch Music Festival 2009 I couldn’t stop laughing, and the video still cracks me up every time I see it – I’m not the only one, by the way. The famous first viral video of the Dancing Guy at Sasquatch already scored more than 2 million views on YouTube, while there are several other version of the same scene taken by other people in the crowd, from different angles, and each of the videos already hit the several thousand hundreds views on YouTube.
So why is this video getting so viral? Simply because it’s a funny video, and also because it’s about a community – I bet each and everyone of the person in the crowd viralized the video on their own, spreading it out to the social web, sending the link to friends and sharing it on social networks. Let’s watch the video first, then we go back to discuss why it is also inspirational, beside of being funny.
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