Posts Tagged ‘marketing stereotypes’
tags:
Barcelona, conference moderation, Fernando Macia, format, Guillermo Vilarroig, Ismael el Qudsi, knowledge sharing, marketing stereotypes, new marketing, new mindset, new strategic approach, Ouali Benmeziane, Search Congress, Search Congress Valencia, search marketing, sempo, SEMPO Spain, slideshare, SMX Madrid, social media marketing
categories:
conferences, global business, knowledge sharing, networking, news, search marketing, sempo, social media marketing
A New Marketing Mindset for the Social Web – from the Search Congress in Barcelona
The Search Congress in Barcelona has been a truly interesting experience. Organized by my good friend Ouali Benmeziane, the Search Congress not only has been the first Spanish search marketing event in Barcelona (all events tend to concentrate in Madrid), but also the first event in a roadshow series that is already aiming at hitting Valencia later on this year with Search Congress Valencia – and I already signed up for it, of course!
The location and the fluid organization were not the only reasons for which the Search Congress Barcelona has been a refreshing experience to me, after being a conference speakers across three continents. The format has been interesting, too – with keynotes, round tables, speaking panels, workshop area, game corners, and of course night parties like only the Spaniards…. pardon, the Catalans, can throw. Nice.
And, even for an hard core conference animal like me, it has been though to go through an entire day of conference moderation (day two), but it has been definitely worthy to get to know the real online issues of the audience.
Read the rest of this entry »
SEND TO A FRIEND | PERMALINK | PRINT
tags:
advertising, branding, marketing stereotypes, online marketing, powerpoint design, presentation design, recession, slideshare, The Economist
categories:
case of the month, knowledge sharing, news, online interactive
Recession Strategies, Online Advertising, and a Very Good Powerpoint Design
It is very hard not to quote one of the best powerpoint presentations I came across in the last years, both in terms of content and design – so here we are, introducing The Economist, and one of their latest public presentations on Slideshare, on the hot topic of Advertising (both on and off line) on the edge.
The edge of what? Obviously, the edge of recession – but in a more subtle way (not so subtle, actually) we are talking here about the edge of comprehension of the real potential of online marketing when it comes to branding, and also the edge of the cliff where all the marketers fall when it comes to adhere to marketing stereotypes that are so…. 1.0!
Enjoy the presentation, this is also a great case of the month for Global Search Interactive, and a very good benchmark on powerpoint design for me – stay tuned, I might share soon some entertaining ideas on powerpoint presentations too (my next keynote presentation for the Search Congress in Barcelona, on January 29 at the end of this month?).
SEND TO A FRIEND | PERMALINK | PRINT