Posts Tagged ‘social media policy’
tags:
4P social media marketing, ClickZ, Cluetrain Manifesto, content curation, content strategy, digital rights, editorial plan, editorial team, efluencers, engaging content, KLM, Lee Odden, social media, Social media conversations, Social Media Economy Days, social media engagement, Social Media Examiner, social media marketing, social media performance, social media policy, social media resources, social media targeting, UNmarketing
categories:
case of the month, conferences, knowledge sharing, news, social media marketing
What is the Best Content for Social Media?
What is the best content for social media? This is the question that I’ve been asked to respond to at the recent Social Media Economy Days event in Munich, Germany. I was scheduled as speaker on day 1 but unfortunately I missed my flight and it was difficult for the organizers to arrange a change in the agenda – so I ended up not giving the presentation, after working hard on it. But – since it is now ready, let’s share it! Here is my Social Media Economy Days presentation for everybody to enjoy!
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tags:
content viralization, editorial plan, Foursquare, infographics, Instagram, Jess3, media asset optimization, Rosaura Ochoa, rules of engagement, social attitude, Social Brands, social media blog, social media insight, social media inspirations, social media marketing, social media marketing monitoring tools, social media networks, social media operations team, social media policy, social media strategy, social media thinking, Twitter tools
categories:
case of the month, knowledge sharing, news, social media marketing
The Six Basic Principles for Social Brands [INFOGRAPHICS]
Today I stumbled upon a very interesting infographic and related blog article published by the young Mexican social media marketing expert Rosaura Ochoa who lives in Minneapolis. Rosaura wrote an important checklist, also supported by the stunning infographic below, for all those brands who want to succeed when engaging with their target audience through social media network: the Six Basic Principles for Social Brands.
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tags:
business goals, e-fluencers, editorial plan, engagement plan, geotargeted social networks, online competitor analysis, Social CRM methodologies, social KPIs, social media check-list, social media marketing, Social Media Marketing Decalogue, social media marketing goals, Social Media Marketing Operations, social media marketing plan, Social Media Marketing Strategy, social media optimization, social media policy, social media strategy
categories:
case of the month, news, social media marketing
A Basic Decalogue for Social Media Marketing Strategy + Operations
A couple of weeks ago I replied to an email request of a friend who asked me, for a presentation to its client, if I was able to help him out with a brief check-list for social media operations. Not so difficult, since I always tend to create such lists for my clients, as a list – a decalogue in this case – is generally easier to remember, mostly when built in a progressive sequence of logical points.
Of course designing, planning and managing a social media marketing campaign is not as easy, as each of the points in my decalogue include plenty of sub-activities and campaign modules, so don’t think things are going to be easy as counting to 10. First of all, like Spinal Tap, my Social Media Marketing Decalogue has 11 points instead of 10. This is why I think there must be some sort of “ground zero” or “zero step” from where taking the first step, before actually do that step – and the zero step of course is the definition of social media marketing goals! But let’s see all the step of the process!
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tags:
bloggers code of conduct, blogosphere ethics, brand exposure, brand reputation, corporate social media policy, Digg, Digital Markedsforing 2010, engagement online conversations, facebook, Facebook account revoked, Facebook banned, Facebook marketing, FriendFeed, International Search Summit London, ISS London, rules of engagement, Search Engine Strategies London, SES London 2010, slideshare, SMX Stockholm, social media corporate account, social media policies, social media policies benchmark, social media policies inspirations, social media policy, social media policy employees, Telepass, Twitter, Web Congress Malaga, Yahoo! Answers, YouTube
categories:
case of the month, conferences, knowledge sharing, news, social media marketing
Social Media Policy: How to Protect your Brand and Employees on Social Media Networks
I have been advocating the adoption of social media policies for a while, first of all with clients, then also presenting and discussing the topic at the top international search and social media marketing conference around Europe, such as SMX Stockholm (Sweden), Web Congress Malaga (Spain), DM10 Digital Markedsføring 2010 (Denmark) and, more recently, Search Engine Strategies London (UK).
The content of my presentations at the different events changes according the time I have for my presentation, but the core of the research, methodology and messaging about the creation and release of a corporate social media policy for employees is pretty much the same as the one you can find in the presentation here below from International Search Summit London 2010, hosted at my Slideshare account. This is also the most complete presentation I did on the social media policy topic to date, spinning the topic off a Facebook Marketing session.
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