From Reykjavik: Social Media What? How to Design a Social Media Strategy

rejkyavik-internet-marketing-conference-logoI came back last week from the amazing experience of discovering Iceland, where I spent a week to participate to the Reykjavik Internet Marketing Conference 2010 (RIMC 2010) organized by my good friend the “Viking of search marketing” and now also a fellow Director at the new SEMPO Board of Directors Kristjan Mar Hauksson, who has been the perfect host for the Icelandic event.

Even if I find challenging and honored when I get invited to speak or moderate panels at great conferences at big venues, (like SES London 2010 the week before), I still love the atmosphere, mood and networking of smaller conferences like RIMC 2010. When there are less than 300-400 people in the room I feel free to walk among the audience with a microphone (or two) in my hand, make eye contact with the attendees and shoot the occasional question to the audience, even during my presentation and not just for Q&A. (more…)

Massimo Burgio Guest Author on SearchCowboys: Mind the Google Gap!

This is an article I wrote as guest blogger for SearchCowboys.com, after I collected a series of video interviews at the recent SMX London Conference, where I was invited to make a presentation about Social Media Marketing.

You can find the original article on SearchCowboy.com, but I love this so much that I am (of course) also posting it on my blog!

Enjoy the reading, and follow SearchCowboys.com!

Mind-the-google-gap-london-tube

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