A couple of months ago I have been hired, via my friends from Spanish search engine agency Overalia, to design and deliver a two-day workshop on the topic of Tourism and Travel 2.0. The workshop, two full days of Spanish content, training, site clinics, tools and exercises, has been offered to CICtourGUNE, the Center for Cooperative Research in Tourism, a Basque governmental agency dedicated to generate knowledge excellence in the areas of tourism and mobility, with offices in the very cool technology Park of San Sebastian (Basque Country, Northern Spain – Euskadi, in Basque).

We had about 25-30 people in the room, all related with the Travel and Tourism industry: some from local hotels and local tourist services, people from a museum and from the local Tourism Board at the San Sebastian City Hall. The rest of the attendees had ideas and business plans to launch in the Travel industry, and were looking for some good advice to be successful on the web.

Good audience at CICtourGUNE – very interested people, strongly motivated to put things in being and to launch projects straight away, but unfortunately lacking of all the foundations about basics of search and internet marketing – difficult for me to get them started in the 2.0 arena, and to vertically enter into the online Travel / Tourism industry topics, so I decided to invest day one of the workshop in providing the audience with a solid understanding of what internet marketing is about, before dedicating day 2 to social media and its applications and declinations for the Travel 2.0 industry.

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It is very hard not to quote one of the best powerpoint presentations I came across in the last years, both in terms of content and design – so here we are, introducing The Economist, and one of their latest public presentations on Slideshare, on the hot topic of Advertising (both on and off line) on the edge.

The edge of what? Obviously, the edge of recession – but in a more subtle way (not so subtle, actually) we are talking here about the edge of comprehension of the real potential of online marketing when it comes to branding, and also the edge of the cliff where all the marketers fall when it comes to adhere to marketing stereotypes that are so…. 1.0!

Enjoy the presentation, this is also a great case of the month for Global Search Interactive, and a very good benchmark on powerpoint design for me – stay tuned, I might share soon some entertaining ideas on powerpoint presentations too (my next keynote presentation for the Search Congress in Barcelona, on January 29 at the end of this month?).

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