I have been advocating the adoption of social media policies for a while, first of all with clients, then also presenting and discussing the topic at the top international search and social media marketing conference around Europe, such as SMX Stockholm (Sweden), Web Congress Malaga (Spain), DM10 Digital Markedsføring 2010 (Denmark) and, more recently, Search Engine Strategies London (UK).
The content of my presentations at the different events changes according the time I have for my presentation, but the core of the research, methodology and messaging about the creation and release of a corporate social media policy for employees is pretty much the same as the one you can find in the presentation here below from International Search Summit London 2010, hosted at my Slideshare account. This is also the most complete presentation I did on the social media policy topic to date, spinning the topic off a Facebook Marketing session.
Since I had a full half hour for my presentation at ISS London, I could have talked in details about social media policies, including the following scenarios:
- understanding the risks of brand exposure and reputation on social media networks
- all the reasons why you can get banned on Facebook and get your account revoked
- what if your company gets a social media corporate account banned or revoked?
- why companies need a social media policy
- where the social media policy should apply and to whom
- classic corporate social media policies
- benchmark on the best corporate social media policies
- how to build a social media policy
- inspirations for social media policies: bloggers’ code of conduct and blogosphere ethics
- social media networks rules of engagement
- social media don’ts and best practices for Facebook, Twitter, Yahoo! Answers, YouTube, Digg and FriendFeed
- final case history from the Italian firm Telepass, one of the latest clients at Global Search Interactive: Telepass’ social media policy + company guidelines for employees’ engagement in online conversations.
Have you company already issued a social media policy? What is your experience on the topic? Please share your comments.