Because planning is not an option.
I keep reading about companies and brands “investing” in very expensive internet marketing and social media “executive reports“, where the only things they get is aggregated data that doesn’t reflect at all their business, their market...Learn More
This article is the first for my blog since the new year started. I know, I’m a lazy blogger, but I’ve also been pretty busy with business and conferences that brought me all the way to a conference in Iran, to give classes in a couple of European...Learn More
What is the best content for a social media marketing campaign? This is the question that I’ve been asked to respond to at the recent Social Media Economy Days event in Munich, Germany. I was scheduled as speaker on day 1 but unfortunately I missed my flight and...Learn More
I love to work with my colleagues and friends at xister, the Italian cutting edge interactive agency I have been involved with since its launch almost 10 years ago, when we all spinned-off Deepend Italy, sinking with all its (awesome) international network through he...Learn More
Today I stumbled upon a very interesting infographic and related blog article published by the young Mexican social media marketing expert Rosaura Ochoa who lives in Minneapolis. Rosaura wrote an important checklist, also supported by the stunning infographic below,...Learn More
A couple of weeks ago I replied to an email request of a friend who asked me, for a presentation to its client, if I was able to help him out with a brief check-list for social media operations. Not so difficult, since I always tend to create such lists for my...Learn More