I love TED Talks, the series of inspirational keynotes that bring together the smartest people from three worlds: Technology, Entertainment and Design (hence, TED). Started in 1984, the project now got to a much larger scope, inviting to deliver a keynote the most influential, inspiring and ingenious people of our society, people with a vision, with courage and with a little more than something to say – they say things that can change the world, or at least your way of thinking.

TED is much more than TED Talks. There are two TED Conferences in Long Beach and Palm Springs each spring, a TED Global conference in Oxford (UK) each summer, the TED Talks video site, a TEDx program for TED events worldwide (one of the most famous is TED Talks India) and an annual TED Prize award. TED spreads out also into the Open Translation and Open TV Projects, equally cutting edge initiatives.

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Earlier this month I had the pleasure and the honor to be invited at the International Search Summit (ISS) in Berlin. I already spoke at ISS in the past (ISS London 2009), as the series of conferences hits some of the major cities in Northern Europe, including Oslo in the Scandinavian region.

ISS is a series of conferences organized by WebCertain focused on a specific vertical in search: multi-country, multi-language search marketing. This is also the reason why the ISS Berlin show is included in the much larger Localization World Conference, another international show with a global coverage, focusing on everything local global business.

For ISS Berlin I got back to a search topic after speaking a lot about social media strategies in the latest month: video SEO optimization. Well, the topic is borderline, as the online video optimization lays is somewhere between SEO and the “new” social media optimization techniques, so I could have bridged search engine optimization and social media marketing.

Just to get straight to the point, here is my presentation on video SEO optimization for ISS Berlin, posted on Slideshare as usual and embedded here below.

Just to give a brief summary of the presentation, I started with the now classic SEO Detox Clinic, my idea of 12-step program for hard core SEOs who want to step into SMO (social media optimization). I thought it was very appropriated since the focus of the presentation, and it is always a slide well received by the SEOs in the audience.

The presentation continued with a definition of video SEO, actually the only solid one around, provided by the video search engine Blinkx: “Simply put, video SEO is the art and science of ensuring that your video content attracts as much traffic as possible“. As simple as that. But not so simple…

I contextualized the topic of video SEO talking about the how video are important in the new social web, touching base on social media enablers, that include Google’s blended search results as well as RSS, mash-ups and social networks. I took the opportunity to introduce the Conversation Prism designed by Brian Solis and Jess3 Thomas, the one in the great infographic below, which I love to call “social media mandala“.

After talking a bit about videos on SERPs (including the now classic eye-tracking study by Enquiro) and the new video search features at Google, I introduced a research by German search engine marketing agency SEOlytics that showed the change in video penetration in German search engine results (Google only, as it’s the predominant search engine in Germany) from January 2009 to January 2010. The presence of videos on SERPs grew over the last year from 4.53% to 17.58%, and the presence of organic search results among the ”blended” Google results “shrinked” from 82.74% to 39.62%. Very interesting (see presentation above for detailed charts).

“After all, video is better than porn“ is an always popular line when I speak it out at conferences, specially when it is associated with the image in the slide below, where Google Insight for Search shows that the volume of searches for “youtube“, “video” or “videos” is bigger then the volume of searches for terms like “sex” or “porn“. This is an analysis that stands also for a comparison of those terms, that once were “kings of the web“, with other search terms such as “facebook” or “social networks“.

The presentation then moved on to analyze the opportunities and the strategies for video optimization, with tips for optimizing both “hosted” and “posted” videos, meaning both videos published on a company website, or published on third parties sites, such as video sharing sites as YouTube, Metacafe, Dailymotion, Yahoo! Video, MySpace Video and more.

I shared a list of 10 video SEO tips for hosted videos – nothing new, for those already engaging in SEO:

1 – Content is king, make it relevant and interesting
2 – Title: make it catchy and keyword-rich
3 – Video formats: make different formats available (file type, size)
4 – Use optimized tags and video thumbnails
5 – Video length: internet-wise timing
6 – Keyword-rich localized descriptions / transcriptions
7 – Include URLs at the beginning of description
8 – Share it: allow rating, responses, embed, download, share/send to friends
9 - Distribute it: adopt RSS/ MRSS feeds, video sitemaps and social bookmarking
10 - Localize your videos: replicate content in multiple languages or replicate videos with subtitles + create local video sites

Followed by 10 video upload SEO tips for posted videos:

1 - Make sure video tags are relevant to the video content
2 - Be generous with tags, and adopt keywords variations
3 - Match video title and description with top tags / keywords
4 - Have one common tag for all your videos (related videos)
5 - Don’t use natural language and conjunctions in video title
6 - Choose clear, appealing, creative and HD thumbnails
7 – Use one video channel per language, and optimize it
8 - Try to make it to the “Most view” or “Most discussed” tabs
9 - Generate more views by changing Title and Headline
10 - Try the new features: inclusions and annotations

The ISS Berlin presentation concluded with more advice about the use of some of my favorite video upload tools, such as Tubemogul or TrafficGeyser, who allow maximum distribution with little effort, and with a quick view both at video long tail, video analytics, and how to create video RSS, MRSS and video XML sitemaps.

My final advice at ISS Berlin was to always hear a word on the topic from Rand Fishkin at SEOmoz, and I introduced one of the “SEOmoz Whiteboard Friday” educational search videos featuring Randy giving always good SEO advice. I embed here below the suggested video SEO optimization podcast, but I strongly suggest to browse the entire series of the SEOmoz videos on Vimeo, you’ll find plenty of SEO good tips!

Beside of my presentation, other speakers delivered very interesting presentations, such as those by Andy Atkins-Krüger on Top 10 Tips for International SEO, Isabella Ballanti on SEO Localisation, Dixon Jones on Identifying and exploiting local links, Sébastien Monnier on Achieving European Search Success and Thomas Bindl on PPC Techniques for long tail optimization. Unfortunately I missed most of the presentations as I have been working a lot that day on urgent projects, but of course I managed to have a look at the presentation and to keep the conversation going with some of the speakers also during the networking moments!

ISS Berlin has been a great experience for me, also thanks to the great organization support provided by Gemma Birch of ISS, and also because – you won’t believe it since I travel so much – this has been my first time ever in Berlin, and I really enjoyed it!

Also, did I mention that I have been awarded a ISS Medallion Speaker Award for getting (ex-equo with my friend Dixon Jones) the most votes from the audience as best speaker? This put me in the International Search Summit Hall of Fame, in good company with other great speakers such as Dixon Jones and online PR legend Greg Jarboe? =)

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Spain keeps amazing me for the vitality of its digital market and the dynamism of the local players. I have been living, working and networking in Spain over the last few years, moving to Oviedo, Asturias, back in 2007 to be able to follow closely and launch the Asturias Paraiso Cultural project, a project that unfortunately didn’t take off. Bummer.

Since then, while keeping speaking at conferences around Europe and the United States, I also started to be more and more active on the Spanish online market, scene, and network, mostly thanks to my good friends at SEMPO Spain who kept me inviting me at the events they were partnering, calling me in to speak at conferences such as SMX Madrid, OME Barcelona, and the awesome local search marketing conference series Search Congress, for which I turned out to be involved at all Search Congress events to date held in Barcelona, Valencia and Bilbao.

Even if I have been professionally active in the Spanish Basque Country (Euskadi, in basque), offering Travel 2.0 training workshops at the Parque Tecnologico of San Sebastian, search and social media marketing workshops at CEBEK in Bilbao, and several collaborations with my friends of the spanish search marketing agency Overalia, it has been thanks to Search Congress Bilbao last January that I got involved with the event that possibly gave me the most satisfaction since I started conferencing around: the Nonick Conference.

Organized by the Basque public TV broadcaster EITB (Euskadi Irratio Telebista), Nonick 010 is the successor of a previous event called Blogak (“blogs” in Basque), created in 2006 as the first Web 2.0 event in Spain.

Last May 14 and 15, 2010, the new and improved Nonick 010 focused on online communities, exploring the topic not only with a conference packed with international keynote speakers, but also with workshops, the first European Community Managers Summit, a Start-up 2.0 Competition and Award, and great networking moments.

How did I get involved with Nonick and EITB? As I mentioned at the beginning of this post, I moderated Search Congress Bilbao back in January and EITB was one of the media partners of the search engine marketing event. With their TV experience and state-of-the-art studio technology, IETB secured a stable and continuous web streaming for Search Congress, and secured also some TV passages. The web streaming went very well, with hundred people following Search Congress Bilbao from the entire Spain, South America and the United States, and interactions and input also via Twitter. Very good job from EITB. Kudos.

So, when at the end of the conference Lorenzo Sainz Nieto of EITB told me about the upcoming Nonick conference and invited me to moderate the event, I immediately knew that I was going to work with top TV professionals who would have secured the success of the conference. Lorenzo (also known as Lontzo), myself and Euskara star Maite Goñi Eizmendi, also with the support of the amazing EITB team, have been working for a few months to make sure that Nonick 010 would have had compelling international content, and awesome networking, knowledge sharing and learning opportunities. I think we made it, and I feel proud of my contribution to the event. But let’s see what Nonick 010 has been, and let’s have Lontzo telling us in the video here below (in Spanish, with subtitles in English and Spanish).

As Lontzo sais in the video, we had the original challenge to get all the speakers to Bilbao from all over Europe and the United States, as the Icelandic volcano Eyjafjallajokull went for the second wave of trouble in European skies right the day before the kick off of Nonick 010, and several speakers got stuck in Madrid with no available flights to Bilbao (we had to arrange some cars to go get them in the middle of the night).

Even with this initial challenge, on Friday morning May 14 we kicked off the event in a very successful way, also thanks to the amazing line up of international speakers.

The event started with the great video about the State of the Internet 2010 by Jesse Thomas (video embedded here below), that officially opened Nonick. After a brief introduction and welcome by Maite and myself, the stage was all for Jennifer Preston, the Social Media Editor-in-chief of The New York Times, who delivered a very interesting keynote about social media and news, and “how they do it” at The New York Times.

Right after Jennifer Preston’s presentation, Washington DC-based branding experts Jesse Thomas (also known as Jess3) and his partner (at work as well in real life) Leslie Bradshaw took the stage for a powerful presentation on branding and design for social media. By the way, Jesse Thomas is the co-author (with Brian Solis) of the Conversation Prism, one of the most inspiring social media infographics seen over the last months (that I call “social media mandala“).

The conversation prism (click on the image to view a larger version) is a global analysis of the social media network ecosystem but it’s still too focused on the major US social media landscape, so Jesse and Brian started collaborating with people from other parts of the world to create localized Conversation Prisms – if I remember well Jess told me they are working for a Russian and a Japanese Prism, and we discussed my support to create some localized versions for European countries – stay tuned on that! =)

After the opening keynotes, the stage of the Euskalduna Conference Center hosted the presentation of the European Start-Up 2.0 Competition, with the presentation of the smart ideas for new 2.0 start-ups by the 5 finalists voted among more than 100 ideas participating to the contest.
The finalists 2.0 start-ups at Nonick were:

Stereomood.com – Italian start-up presented by founders Eleonora Viviani and Daniele Novaga for a community that shares music playlists in tune with emotions and moods. The free music (no registration required) served by Stereomood emotional radio through a brilliant mashed-up interface goes with users’ moods, and aims to be the perfect soundtrack to whatever activity users are involved with.

Askaro.com – presented by Cuban founder Ubaldo Huerta, this new Spanish social site let you explore and discover new places recommended by local users at several destinations worldwide. Neat interface and “Craigslist-like” navigation with mash-ups, the site is ready to be launched worldwide, while now is mostly focused on Spain.

Sopo.it – another Italian finalist idea for the start-up of a site, presented by founders Stefano Parisi and Amalia Mariotti. Sopo.it is an independent user-generated portal where to learn about workplaces though the (anonymous) opinion of other users who rate their companies and their workplace. The site (also in english) allows to compare workplaces by parameters chosen by the user, and helps take the best desicion about accepting that job offer or not.

Submate.com – presented by French founder Laurent Kretz, this new web/mobile social network (also available as iPhone application free to download) allow people who commute to get to know people with the same interest who commute every day on the same route using subways / metro, bus, or trains, and to discover cool things to do close to where people works, live, and in the commute in between.

Minube.com – presented by the creator team guided by Eduardo Gomez de la Mata, Minube.com is a travel community for travel lovers that allow its users to get inspirations and travel tips from media shared by other users on several destinations worldwide. Minube focuses on travel experience and presents the mash-upped user-generated content in a cool editorial way.

The finalist got the final vote from the Nonick public, and the winner has been announced, after the screening of all the votes, before closing the conference on saturday. So I will keep a little suspence also in this blog post and will announce the winner of the European Start-up 2.0 Competition a little further down. Just let me say that all the idea that got to the final were amazing, as I’m sure were also most of the other 100+ start-up submissions, that i didn’t had the pleasure to screen. Bravo! to everybody!

After a lunch break with incredibly tasty and well presented food (Euskadi has a tradition for top cuisine), Nonick continued with the 1st European Community Managers Session, that started with very interesting presentations by Petur Johannes Oskarsson, Community Manager at EVE Online (multigame community) and Alberto Knapp Bjeren, presenting the social network The Cocktail, of which he is the CEO. Incredibly, while Petur from EVE Online, headquartered in Reykjavik, made it to Bibao, Luca Messaggi, Managing Director Europe at Zooppa.com, the user-generated advertising platform and community with offices in Italy, was the only one speaker that got irremediably stuck with flights and couldn’t make it to Nonick. Sorry Luca!

After Petur and Alberto’s presentations, the Nonick stage has been dedicated to the 1st European Community Managers Session, with an experiential round table that included Petur, Alberto and also Mark Ralea of the German Community Management Association, Kirsten Wagenaar of Netherland’s Community Management Association, Blaise Grimes-Viort, Head of Communities & Social Media for The National Magazine Company, and Gabriel Aldamiz-Echevarria of Spanish web portal Chicisimo.com. The Community Managers Session has been moderated by Jose Antonio Gallego of the Spanish Community Managers Association. The output from the round table confrontation channeled into the last Nonick activity for the day 1 of the event, the creation of a wiki for Community Managers’ best practices, coordinated by Amaia García.

The first day of event has been so successful that the #nonick hashtag on Twitter climbed its way up to be number two Twitter trending topic for Spain on Friday May 14, and couldn’t get to number one as it was impossible to beat #followfriday! Do you want to know more about the first day of Nonick? Let’s ask Monica, Virginia and Isabel, three among the participants to Nonick 010!

At the end of day one we had a great networking “dinner and drinks” night at the iconic Kafe Antzokia, an institution of the Bilbao nightlife, which was a follow-up of the speaker-only dinner we had the previous night – not really a dinner, more than a sensorial experience involving food and all senses prepared using molecular cuisine techniques by the Chefs at the Michelin-starred Etxanobe Restaurant. Here are some pictures from the networking moments – just click on the image to see the full photo set on Flickr.

The second day of the Nonick Conference started with a full morning of workshops about several online marketing topics, including a workshop on search marketing held by my good friend Ouali Benmeziane of Search Congress. Right after the workshops, distributed across several meeting rooms of the EITB headquarters, we got back to the EITB Auditorium with two great closing keynotes, the first one from the one and only Andie Grace from the Communication Team of the Burning Man organization in San Francisco.

Andie inspired the audience with the visuals and the values of the Burning man community and pointed out the fact that, while the Burning Man community is a real life one, the “burners” worldwide keep in touch and develop collaborative projects all year round using a wide range of online tools, from newsletters to blog, wikis, social networks and even video podcasting, like the one on Current.tv and iTunes.

Also like the multi-author blog created pro-bono by Global Search Interactive for the Nowhere Festival (the European Burning Man regional festival), more specifically for the Growing Nowhere art retreat, when 25 artists from all over Europe (including myself) met in Reus, Catalunya (Spain) last November to discuss and create collective art projects.

As you can probably imagine, I was the one who proposed to invite Burning Man at Nonick 010 and I have been the happiest conference moderator (and burner) in the world when Andie Grace accepted our invitation to the Nonick Conference.

I am always evangelizing Burning Man, its (our) community and the values that are inspiring hundreds of thousands people around the world, and to me the participation of the Burning Man organization to a world class online marketing event I moderate it’s just the perfect match between the things I like most in both personal and professional life.

I have a brief video interview to Andie Grace for you. Sorry the audio quality is not excellent as it has been recorded on a very windy day, but yet you can enjoy a nice message from Andie! Thank you, Actiongrrrrrl!

I know I’m very passionate about the Nonick Conference, but I cannot go on forever with this post, so let’s go back to the Nonick content. After Andie Grace, the closing keynote was a very interesting speech by Zaryn Dentzel, the founder of Spanish successful social network Tuenti, who talked about friendship and collaboration in local communities. Beside of stressing out the importance of being very relevant locally and to real friends and connections (hence Tuenti’s focus on Spain and the private, invite-only access to the social network), the most important take in Zaryn’s talk has been about privacy on social networks. In the days of concerns about Facebook privacy, Zaryn Dentzel confirmed that Tuenti gives the user full control over their privacy settings, as in the EIBT video below (in Spanish).

Final act for Nonick 010 was the award to the best European Start-up 2.0, as voted by the Nonick pubblic. And the winner of the European Start-up 2.0 Award is… Submate.com! Here is an interview to Laurent Kretz, the owner and founder of Submate, interviewed before he knew he was the recipient of the award. Congratulations, Laurant!

Final word on Nonick: thank you very much to all the Nonick speakers, the public, the Basque Government (one of the few in Europe with cutting edge vision on digital society) and, most of all, Eskerrik Asko (thank you in Euskara) to the amazing team at EITB, who made a great job to secure a great success for the Nonick Conference! I hope to work again soon with Lontzo and the EITB team, stay tuned for updates from Euskadi!

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This year I won’t be able to participate to MediaCamp Perugia like I did last year =(

Part of the International Festival of Journalism, an event that every year attracts and hosts in beautiful Perugia the most brilliant minds in journalism and communication, MediaCamp Perugia is a very animated unconference that usually takes part the last day of the main Festival of Journalism, after 4 days of intense networking. I participated to its latest edition last year with a presentation about Personal Broadcasting and Citizen Journalism from a search / social media marketing point of view, and it was a great knowledge sharing experience, as I learned a lot from information gurus such as Luca De Biase, Vittorio Pasteris and Francesca Romana Elisei, but also from other experts such as my good friend and Second Life artist Carmela Modica aka Asia Connell, who also shared with me the experience of organizing MediaCamp Roma back in December 2008.

The reason why I cannot attend this year’s MediaCamp Perugia is that one of my best friend gets married on the same day, so I had to make a choice and f course I couldn’t let my friend down! I hesitated for a couple of minutes in front of the MediaCamp Perugia’s wiki page before deleting my name from the list of presenter for this year and, with a broken heart, I finally did it – but not before adding a link to this article in the session “Who’s talking about us”…. when I saw….

Since I’m addicted to unconferences, while I was editing the BarCamp wiki I couldn’t help noticing the next brilliant unconference idea and event, Social Innovation Camp // Food, a double event that will take place in Milan on May 6, and in Rome on May 11. I couldn’t resist, so I signed up to participate and contribute with a couple of social innovation ideas to the roman date of Social Innovation Camp // Food.

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Last week the cutting edge online magazine and knowledge sharing community Mashable published an interesting article on Social Media Marketing for B2B, asking 13 top experts what was the biggest lesson they learned in B2B social media marketing.

The 13 answers, all enlightening, make a perfect list that all B2B marketers should review before deciding to engage on social media marketing (and they are a good list also for the B2C marketers, too!). I shortened some of the longest ones from the original version published on Mashable, and added a final recap of the learnings at the end of the article.

But it’s not all – the lesson learned are 13+3+1 because I republish here also three very interesting contributions to the online conversation by members of the Mashable community, and I added my own lesson learned too! Let’s review all these insights and experiences in social media marketing for B2B.

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Last month I attended to SES London 2010 – Search Engine Strategies London 2010: amazing event, both in terms of quality of content and of community networking. I have been attending and speaking at Search Engine Strategies conferences across Europe and the United States since 2003. My first Search Engine Strategies in London as a speaker was in 2004, and I have been a regular speaker at SES London since then.

So trust me if I tell you that SES London 2010 went really above the usual high standards of the classic search marketing London show. I hope you enjoy this post where I recap the major learnings from the event, and give voice to speakers and attendees with a few video interviews!

This year I missed the deadline to pitch as a speaker for SES London 2010 and couldn’t get in the agenda with a social media topic, but I have been invited nevertheless by the great guys at Incisive Media (who runs the SES shows) to take action anyway as moderator for “Tough Love: Get Your Site Tuned Up“, a SEO live site clinic with British SEO master Dave Naylor (also known as Bronco) and international search expert Erica Schmidt on the panel. Note: the session was on Thursday February 18, on the last day of SES London, and the next day Friday 19 both Erica and I were participating to a round table at SEO Campus Paris 2010!

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I came back last week from the amazing experience of discovering Iceland, where I spent a week to participate to the Reykjavik Internet Marketing Conference 2010 (RIMC 2010) organized by my good friend the “Viking of search marketing” and now also a fellow Director at the new SEMPO Board of Directors Kristjan Mar Hauksson, who has been the perfect host for the Icelandic event.

Even if I find challenging and honored when I get invited to speak or moderate panels at great conferences at big venues, (like SES London 2010 the week before), I still love the atmosphere, mood and networking of smaller conferences like RIMC 2010. When there are less than 300-400 people in the room I feel free to walk among the audience with a microphone (or two) in my hand, make eye contact with the attendees and shoot the occasional question to the audience, even during my presentation and not just for Q&A.

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I am very passionate with things I love, and one of those surely is search marketing. I got involved with the search industry almost by chance in 2002 after many years in interactive marketing, but I got immediately hooked with search, and with a community of search marketers that built “a family” beyond the industry, to which SEMPO, the Search Engine Marketing Professional Organization is “home”. And definitely one of the “things I love”.

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It’s a little bit of a shame that I took so long to publish this interview to Robin Good. Originally recorded on a sunny december morning in Rome, these files ended up in a back-up hard drive I lost track of, and that I finally found more recently (with a lot of other “lost files“). Nice that I finally got them back.

Robin Good is one of my favorite references when it comes to internet marketing. Despite of the Sherwood-esque nickname Robin Good decided to be public with, Robin (real name Luigi Canali De Rossi) is an italian chap living in Rome where he set up the headquarters of his organization, that keeps growing behind the efforts of the knowledge sharing website Master New Media and other independent publishing ventures such as RobinGood.tv.

As a matter of fact, independent publishing is what made Robin…. independent, as he has been the very first pioneer in Italy (and among the firsts in the world) in setting up a business model based on Freeconomics (the free Economics recently discussed in a book also by Chris Anderson of Long Tail fame) – giving knowledge away for free, empowering web users towards the adoption of internet tools that can actually make them free to set up any publishing initiative on the web.

Robin Good’s business model is based on advertising, and Robin has been the first independent publisher in Italy to be able to get a steady stream of profits generating uniquely from advertising on his web properties.

So I put my SEMPO hat on and, on a sunny december morning in Rome, I finally met and interviewed Robin Good! please note that, even if the recordings are 2 years old, the topics discussed from both Robin and myself (below) are still hot and valid today – maybe because we both are internet visionaries? =)

Independent publishing has been of course the topic of the first part of the interview, a good way for Robin Good to introduce himself and the topic. Watch the video!

In the second part of the video Robin Good touches base on search engines, and compares search engines to “The Great Librarian“, a very interesting metaphor that really amused me – but very true! Watch the second part of the video interview.

Third and final part of the interview to Robin Good went back to independent publishing and, more in detail, on the vast availability of internet tools that can allow any user to set up any publishing venture on the web for free.

Watch out, free from buying big platform, but still costly in terms development and maintenance. Setting up an online publishing venture is not a game and requires vision, skills and plenty of time material. And yes, some money too – because Freeconomy is good, but then you will find out that to make a great job you still need the premium version of most of the free tools… anyway, Robin’s vision at this regard is pretty clear, and I personally support it. Watch the third and final part of the video interview on internet tools.

Just to make this post complete, I need to post also the videos that Robin Good shot while interviewing me! That’s right, as a Master publisher and video evangelist, he didn’t waste the opportunity to interview me for RobinGood.tv about SEMPO, search and social media marketing.

My videos distributed by Robin Good have been around online for a long time. I can recap them all here in this post for your convenience, and to recreate that cool mood of a sunny december morning in Rome with Robin talking about giving out and sharing on the web.
The first set of videos is an interview in 5 parts titled “SEO and Social Media: Q&A with Massimo Burgio”

Part 1 ……………….. Part 2 ……………….. Part 3 ……………….. Part 4 ……………….. Part 5

Robin Good also edited other two fragments of the interview, one still on SEO topics “SEO: The importance of good content“, the other one “What is SEMPO?” to introduce the Search Engine Marketing Professional Organization I proudly represent. Enjoy the videos. Thanks Robin!

SEO: The importance of good content ……………. What is SEMPO?

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The first time I saw the video of the Dancing Guy at the Sasquatch Music Festival 2009 I couldn’t stop laughing, and the video still cracks me up every time I see it – I’m not the only one, by the way. The famous first viral video of the Dancing Guy at Sasquatch already scored more than 2 million views on YouTube, while there are several other version of the same scene taken by other people in the crowd, from different angles, and each of the videos already hit the several thousand hundreds views on YouTube.

So why is this video getting so viral? Simply because it’s a funny video, and also because it’s about a community – I bet each and everyone of the person in the crowd viralized the video on their own, spreading it out to the social web, sending the link to friends and sharing it on social networks. Let’s watch the video first, then we go back to discuss why it is also inspirational, beside of being funny.

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